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Design for Animation, Narrative Structures and Film Language Term 1

WEEK 7: Emergent Technologies

Opportunities that emergent technologies present to the Visual Effects Industry;

The first, and perhaps most notable influence of emergent technologies is augmented reality (AR). Seemingly under the radar, due to a similar interface and design to virtual reality (VR), AR is predicted to have a significant impact on the future of Visual Effects and Animation.

Augmented reality would help to propel the use of visual effects even more so into the everyday market, enhancing the way enterprises would educate, sell and market goods, as an example. 3D tracking is not new technology to the world of VFX, but with the investment into AR it would enable a quicker and more efficient workflow, but more notably would create an avenue for everyday life to interact with visual effects.

A disadvantage would be that a very substantial budget would be needed to actualise this.

https://www.raconteur.net/sponsored/future-of-augmented-reality-and-real-time-visual-effects/

https://www.leadballoonstudios.co.uk/post/3-emerging-technology-and-commercial-trends-shaping-the-animation-industry-in-2021

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